Wine of the Month clubs are special clubs that cater to wine lovers. These clubs offer many different benefits to its members. In many ‘Wine of the Month’ clubs, the members act more as customers.
With ‘Wine of the Month’ clubs, there is usually a monthly selection of wines offered to the clubs members. ‘Wine of the Month’ clubs deliver brochures to the club’s members that display the latest wine releases. These brochures are usually of a style the club member has already chosen (red, white, Italian etc.). These ‘Wine of the Month’ club brochures also showcase wines that are on special pricing and clearance. A ‘Wine of the Month’ club member will usually pick a particular wine from the brochure and orders that wine to try. The wine is then delivered to the ‘Wine of the Month’ club member.
This type of wine ordering is very convenient to wine of the month club members. Although this process is convenient, it is not always the best way to buy wine. The reason for this is that the ‘Wine of the Month’ club wine has not been tasted by the buyer. The wine selections for the ‘Wine of the Month’ clubs are usually made by other administrators of the club. These types of wine clubs usually have some sort of money back guarantee if the wine purchased is not to the taste of the club member.
Co-operative wine clubs are ‘Wine of the Month’ clubs that are private. These types of ‘Wine of the Month’ clubs are non-profit and privately owned clubs that offer tastings to its members. This type of wine club also offers dinner parties, trips to wineries, social functions and even blind tasting parties. Another benefit to a co-operative ‘Wine of the Month’ club is that its club members can also be introduced to new wines. New wines are usually introduced at the wineries that they are produced. ‘Wine of the Month’ club members are invited to private functions at local wineries and asked to try new and unreleased wines.