Choosing an online casino is filled with pitfalls and disinformation. The huge amount of money involved means that the choices presented to you through search engines or the information given in advertisements either online or offline is so commercially oriented that it is practically impossible to find objective casino reviews or honest and accurate information. Trying to choose a good online gambling site will frequently leave you confused and if you’re unlucky, scammed and ripped off.
Online gambling sites have a relatively long history on the internet and they have traditionally enjoyed the benefits of being completely unregulated except in the UK. This meant that choosing an online casino used to mean a choice between sites that were not accountable to anyone and could take your money and run. How to choose a safe online casino became a huge concern for players and so online portals began to appear that helped players to decide which online casino to choose.
This has helped players make a better informed choice between online gambling sites, as rogue operators become known and casino portal owners can blacklist them. Seeing casino comparisons based on various factors such as which site has the highest bonus, which has the best slots, which has the highest table stakes, which has the best poker and VIP program etc is certainly more useful than seeing a biased advert for just one casino. However there are problems here too.
Almost all guides and portals are in fact partners with the online gambling sites they are reviewing, so although they may be comparing several casinos and reviewing them, they will have some that they would rather you chose over others, because they have been offered a better deal to recommend that you choose a particular online gambling site. The ratings, often out of ten or five stars for example, are fabricated to reflect their preferred choice and so objectively are completely meaningless.
How best to choose an online casino then with the problems of unregulated rogue operators and biased information saturating the search engine results?