Targeted Website Traffic is a tactic generally applied to Websites, Blogs, eCommerce sites, Informational sites, etc. Very often these sites sell products, services, tie-in related affiliate products, and use keyword (content) targeted advertising (Google AdSense, Kontera, etc.) programs. Basically this technique applies to, and should be implemented by anyone conducting an online business. But it is not limited to just that.
Rather than receiving and/or relying on ‘unexpected’ organic sources of free traffic, targeted website traffic is a focus on niche users who would have specific interest in a website or offer. This can be accomplished in many ways. Here are two.
Organic traffic, gained from quality content trabajo based in and developed on good keyword analysis. It is the most stable and reliable source. Moreover, it is more likely that targeted niche visitors will convert from a visitor to a consumer, and then perhaps remain as long-term customers.
Paid Targeted Website Traffic Generating Systems A good technique specifically for well thought out marketing applications.
Internet Marketing Companies – Targeted Website Traffic Systems
Internet Marketing Companies offering a targeted traffic program usually operate a network of advertising, and/or maintain an inventory of sites with high traffic volumes. When you, as the Webmaster subscribes to these services, the visitor traffic through these networks (generally, but not always sites with a similar focus to yours) are redirected to your site. The total number of visitors redirected to your site generally depends upon the package purchased.
Webmasters should learn how to increase targeted web site traffic, and understand the need of this technique in generating and maintaining sales. Of course, using just any application to generate all types of visitor web site traffic, does not, and will not do.
Yes, it’s a RUSH as you sit and observe the large, but fleeting flurry of unique visitors to your site. Unfortunately, the bulk of these were not keyword targeted properly anyway, and then, it ends. Results from this activity are that you have no further entrenchment gains in your niche, and no enhancement to the site’s market sustainability.
Nothing is truly gained from this experience and ultimately you have not encouraged any solid website sources of traffic.
Now there are exceptions to this rule, and it is based on the marketing needs of the moment. Today’s discussion is based mostly on the needs of new internet marketers that should be developing and working on a good base of new, sustainable, quality traffic. Then, hopefully that traffic begins to evolve into that useful “recurring visitor’s” category.
This principle is likened to using an AdWords Campaign Program like Google before your site is ready. You may generate an amount of website traffic, of course, and not always fully targeted, but the money is spent and when the campaign is over, the traffic to your site ends.
So, of course, if you have relied solely on advertising or targeted traffic services, when and if the money runs out, so does the website traffic.
Traffic Disappeared, What’s Next, Actually What’s Before?
Well, many problems exist here, but it boils down to content.
No Quality Content on the site to encourage user stickiness or maintain normal organic hits.
The lack of good content will result in the Search Engines Results Pages (SERP) not seriously recognizing or ranking your content.
Quality Content is the avenue that gains free targeted traffic from the search engines.
So develop content and articles to get your free targeted traffic, organically.
During many a round table discussion, or while conducting seminars, I always get the question about “how to increase web presence” for their sites? And I always respond “By providing good quality content and gaining backlinks!”
Quality content is always the first step. When you achieve that, then strategic programs that offer traffic boosting services (whether Paid Traffic Generating System, PPC, etc.) becomes the next step. This is not to suggest that a fully developed web site is required for implementation, but some level of development is good. It could in fact be the boost needed!
Developing Targeted Traffic Strategies with a Plan
Targeting quality traffic involves the effective enticement of visitors who are actually interested in your content, and, not all content should be sales oriented. You should also be optimized to receive site hits that can build and create a community (forum) that responds to your information, while also responding to your offers.
For example, when people have interest in buying Traffic Generating Tools, they find and frequent a web page on or about traffic generation tools and may also read the various reviews about these targeting website traffic tools.
Now remember, not all of the website visitors traffic is created equal! Always track and analyze your Hits and Visits! Because…
Website owners always want to drive and deliver more internet traffic. But, not all visits to a web page are quality hits. People get caught up with driving inbound traffic to sites and fail to determine whether it is achieving the goals of their online strategy.
It is always important to go back and review your original marketing plan goals and determine if you’re traffic generating system is on target.
Review the keywords that land people on the website and compare it to your original or developed keyword list. Are they the “Buying Keywords” that you spent so much time researching? If not, you may need to regroup and focus on what is important and then optimize. Yes, all the traffic to your website is important in a way, but again, it’s the quality of the traffic that counts.
Surprisingly and regardless of your research, the growth and evolution of some website categories are by happenstance, and they can and will reveal the important keywords to focus on.
Why Highly Targeted Web Site Traffic?
Of course, different sites have different goals. A site could be developed specifically for leads and list building, another for product, advertising or affiliate sales, while others could be developed for branding purposes.
So, no matter what your goal, tracking should be done to see whether the targeted traffic generated from various sources is actually helping you achieve the goal of highly targeted visitors.
Affiliate Applications While Targeting Website Traffic
Interestingly, the affiliate process seems so easy that you’d believe affiliates are making money right and left or hand over fist.
Unfortunately, that’s not what happens, a large majority of affiliates rarely see any payments, if at all!
Fortunately, like us, there are affiliates who do make money online, and quite frankly, a lot. But this group of affiliates remains a minority. Very often they have a team of others working with them. More importantly, they understand what is necessary (sometimes by falling upon strategies), and effective in driving traffic.