Social media levels the playing field.
Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources social media marketing may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.
Marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.
People are more receptive to Social Media.
People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.