The Gaming Market For Investors Uninterested in Gambling

Many people object to the concept of gambling and wagering for a myriad of reasons. These objections range from moral, ethical, or religious objections to arguments about the social effects of gaming or its potential for psychological addiction. Despite these potential concerns, gambling and wagering – like smoking or eating unhealthy food – remain both a matter of personal choice and quite popular with many people. kingwin420 With the advent of betting exchanges, a new element of this industry has developed that has far more in common with financial markets than with traditional casino gambling or wagering through a bookmaker.

Even those that object to traditional gambling can potentially make money by trading on betting exchanges. The objective is essentially no different than investing in the futures market, except the commodity being exchanged are bets and odds made as opposed to tangibles or financial commodities. The aim is identical: to buy at a low price and sell at a higher one for a profit. Further, unlike most futures markets, trading on a bet exchanges for non-US persons offer the advantages of no taxes and only paying commissions on winning bets.

Today, even serious economists are using the betting exchanges to research various facets of market behavior. In January of 2008, the Wall Street Journal ran an article (Justin Lahart, “Small Band of Economists Trumpet Sports Betting for Insight.” Wall Street Journal 7 January 2008: A2) discussing how economists are using sport betting markets to analyze how efficiently markets react to new data. The reason that some economists consider this a viable model is because there are no “insiders” that can manipulate the results of the market reaction. Additionally, the new data is presented in real time as the market and those interested can see the action of the match as it happens, this means the market response to new data should be spontaneous.

Very much like currency trading, bet trading is essentially a matter of appropriate timing. The ideal goal is a “green book” position in which a profit is guaranteed regardless of the outcome of the sporting event. While this is not always possible, carefully following the odds and the timing – especially during in-play trading – will reveal those opportunities when they come along. The most basic idea is to lay bet at a low price and then back bet at a higher one on the same event. By doing this, assuming your math is correct, then a small profit is assured either way, your liability is reduced to zero, and the funds in your trading account are freed up so that more trading can be done. For those that need to learn how this is done, there is also a wide range of instructional material and automated “bot” programs – many of which were initially designed for trading on stock, currency, and futures markets – that can be obtained.

The profits, again similar to currency trading, tend to be small but they do pay off in the long run. Plus, unlike the currency and futures markets that tend to be heavily leveraged, the betting exchanges demand that all funds required to cover a bet be placed upfront and locked into their system. This means that when trading in a betting exchange, one has no possibility of going into debt beyond his immediate means; the threat that constantly hovers over the heads of overly zealous currency or futures traders.


The Social Gaming Market Trends

Social media has come of age – from an idea in its early stages of development, with no measure of control over the activities and the extent of its availability, it has matured to become a serious business tool and what some may refer to as “easy money.” Promotions and ad campaigns are designed for social media separately, and large revenue is generated both for the agencies and the companies that choose this way to publicize their products and offers. Corporate brands are rapidly embracing the idea of social media being the most effective of all means of publicity as it has brought excellent returns, enhanced brand recall, and generally increased active user participation. As a matter of fact, radio and television advertisements have finally met their match.

Corporate brands are certainly not the only ones taking the plunge and focusing their attentions on social media to generate more profits. Game developers have followed suit and created Facebook or Google+ versions of their games, making them accessible to millions around the globe. The sense of competition that the user gets when the scores are compared with that of their friends has been taken advantage of due to the huge audience on social networking websites, and this tactic has been very successful in engaging 200+ million people in online gaming on social media. ufabetlogin The increase in popularity of games available to play free of cost on social networking websites has been on the rise ever since the advent of Facebook, and the trend continues to thrive and is in fact gaining momentum, with the serious developers taking interest in games for social media. The way these games engage audiences on social media can hardly be matched by the limited multi-player console games, and the revenue that this side of gaming has been bringing means that it is beneficial for both the developers and the gamers.

As more and more people continue to take interest in gaming on social media, and money is being spent by them to take out subscriptions to portals, developers are gaining enough revenues to bring more sophisticated titles over to social media, to utilize the full potential of this amazing new source of entertainment for people.

Many renowned service providers have been taking interest in gaming on social media as well; with the result that analytic tools have been available for quite some time to analyze the social game metrics. All such tools provide high-end built-in features that can provide all information to anyone willing to test them. Some of the features available today are:

1) Seamless performance, with real-time social gaming analytic being provided hassle-free.
2) Predictive Insights meant for the gaming industry enable marketers and developers to make their decisions about expansion, retention and greater revenue generation and modify their plans according to the trends.
3) Specific drill-down analysis tools enable users to reach the root solution directly and very easily.
4) The automation means that lean groups can set and achieve goals with minimal effort, in minimal time.

The use of social media in all businesses and enterprises is being taken very seriously now. The tools that come with it are required to up the effectiveness of every online business, by analyzing trends to come up with newer ideas for greater and more stable profits.


Exercise Your Brain in the Cognitive Age – Reflections on the Brain Games Market

In the past few days, The New York Times has published two excellent articles on brain and cognitive fitness. Despite appearing in separate sections (technology and editorial), the two have more in common than immediately meets the eye. Both raise key questions that politicians, health policy makers, business leaders, educators and consumers should pay attention to.

1) First, Exercise Your Brain, or Else You’ll … Uh …, by Katie Hafner (5/3/08). Some quotes:

– “At the same time, boomers are seizing on a mounting body of evidence that suggests that brains contain more plasticity than previously thought, and many เว็บพนันบอล688 people are taking matters into their own hands, doing brain fitness exercises with the same intensity with which they attack a treadmill.”

– “Alvaro Fernandez, whose brain fitness and consulting company, SharpBrains, has a Web site focused on brain fitness research. He estimates that in 2007 the market in the United States for so-called neurosoftware was $225 million.”

– “Mr. Fernandez pointed out that compared with, say, the physical fitness industry, which brings in $16 billion a year in health club memberships alone, the brain fitness software industry is still in its infancy. Yet it is growing at a 50 percent annual rate, he said, and he expects it to reach $2 billion by 2015.”

– “Boomers believe they have ample reason to worry. There is no definitive laboratory test to detect Alzheimer’s disease”.

Comments: I enjoyed the conversations I had with the NYT reporter, Katie Hafner. The main 3 points I wanted to convey were, and are:

a) The brain fitness software programs mentioned in the article (and others) are no more than “tools” to exercise certain brain functions. None of the products on the market today offer an overall brain health solution. Some programs are helpful at training specific cognitive skills that tend to decline with age, others improve attention or decision making skills, and still others help assess cognitive functions. If health, education and corporate executives as well as consumers become more familiar with the progress that cognitive science has made over the last 10-20 years, they will be able to make informed decisions about which, if any, tools, may help. This is what “smart people” do: adapt to new environments and use new tools appropriately – without falling prey either to manufacturers’ inflated/ confusing claims, or negating the value of those tools as a general principle.

b) Many times, baby boomers worried about their memory tend to blame Alzheimer’s disease. This reaction causes stress and anxiety, which in turn harms the brain structurally (by reducing neurogenesis – the creation of new neurons) and functionally (by reducing working memory and decision-making abilities). Hence, stress management or emotional self-regulation, is often a much needed cognitive training intervention.

c) The brain fitness market is growing fast and this trend will continue. This is not just a Nintendo-fueled fad. The article reflects this point best. Part of the market confusion lies in the disconnect between what computerized brain fitness programs can do (the ones with more science behind them than Nintendo Brain Age) and what people seem to want them to do. Computerized programs can be an efficient way to exercise and train specific cognitive skills and improve productivity and daily life. Think of them as similar to the range of equipment in a health club. If you walk into a health club today, you will find machines for abdominal muscles and others for cardio training, biceps, etc. Similarly, there are brain fitness programs to improve auditory processing, others to expand working memory, maintain driving-related skills, etc.

However, what the current brain fitness software programs can’t do is to prevent Alzheimer’s disease altogether. At most, there is circumstantial evidence that they can (together with, say, learning how to play the piano, taking on a second or third career, or nurturing new stimulating interests) help lower the probability of developing Alzheimer’s symptoms. But, again, no specific program has been shown to be better than another from this “anti-Alzheimer’s” point of view. The best protection is to lead rich, stimulating lives.

The second excellent article in the New York Times on a related topic was an opinion piece by David Brooks, which provides the perfect context for why cognitive fitness and training deserves more attention than it gets today.

2) David Brooks: The Cognitive Age (5/2/08). Quotes:

-“It’s the skills revolution. We’re moving into a more demanding cognitive age. In order to thrive, people are compelled to become better at absorbing, processing and combining information.”

-“the most important part of information’s journey is the last few inches – the space between a person’s eyes or ears and the various regions of the brain. Does the individual have the capacity to understand the information? Does he or she have the training to exploit it?”

-“But the cognitive age paradigm emphasizes psychology, culture and pedagogy – the specific processes that foster learning.”

Comments: Beautifully said. Yes, we are “moving into a more demanding cognitive age.” This is true for the reasons that Brooks aludes to: because of globalization that requires workers to keep their cognitive skills sharp to compete. But, there are other reasons such as current demographic, health and scientific trends. People are living longer which means that they have more opportunities to experience cognitive decline and and will require specific interventions. Huge medical advances over the last 100 years have enabled longevity, improved quality of life overall. But, they have focused more on how to maintain “healthy bodies” than on “healthy brains.” Thanks to scientific research, there is now more knowledge on the cognitive effects of a variety of medications and conditions, from attention deficit disorders to chemotherapy and beyond. Our market projections take into account these trends.


Will Onlive and Cloud Gaming Change the Video Game Market?

With the recent release of OnLive cloud gaming in the UK, the questions has to be asked, will cloud computing change the video games industry?

The concept of cloud gaming is having the ability to play your favourite video games without the need of a games console or an expensive computer. By using the internet the user can stream game play from a remote server hundreds of miles away without the need of having your own hardware to run mgwin123 the games, only a stable internet connection. The user can buy or rent games from the company’s site without the need to ever have the game physically. The concept seems simple and effective however in practice there can be a few problems. Here are the advantages and disadvantages of cloud gaming.


With the price of games consoles and high performance computers begin so high, one the advantages of the on live is the cost of the package. It is a one of payment for the receiver with monthly payments for using the service. They also claim their prices for purchasing games are competitive and are similar to the Xbox 360, PS3 and Wii retail versions

OnLive has a large range of the newest games available for the service featuring the same games your can play on your games console or on your PC. 100+ games are currently available for the service and new ones are added most weeks.The receiver is easy to use and quick to set up.

The device used to stream the games from the internet is a small box that can plugs into a monitor, TV and even tablet devices. Users that prefer to play on the PC will just need to download the program for their website.

The main disadvantage of the OnLive package at the moment is the internet. OnLive requires a reliable and fast internet connection to stream the game play to your TV or monitor at home. Without a decent connection, it can make games look slow and unplayable

Another thing that may cause a problem is the Internet Service Providers. With most of the ISP in the UK capping the amount of data your can download, playing OnLive for long periods of time may rack up a large bill at the end of the month. Make sure you have no restrictions on downloads if considering purchasing the service

In the UK (and other countries) there is a large amount of people who buy second-hand games. Once you completed your title, people generally trade in their old game for a new one. With Cloud gaming and OnLive, you never own a physical copy making the whole process of trading in your old game for a new one redundant.

As mentioned about the OnLive package is a very good product with a great concept, bringing high quality, detailed games to people without the access of a games console or the money to afford one. However the fact that most peoples internet connections may not be fast enough and that ISPs enforce download limits, might hold this product back. While the concept is brilliant, the product is well delivered, i don’t think the majority of the world is ready. Until that time, i doubt the big three (Sony, Microsoft and Nintendo) have anything to worry about.


Wholesale Video Game Market

Home video game consoles have come a long way from the original 8-bit systems. One huge benefit to the wholesale industry is the console wars, and the continual release of new video games, accessories, and even entire game systems. These console wars and new releases mean the games and systems replaced are now the hottest commodities on the wholesale market. Here is a quick guide to the wholesale video game world by system.

Let’s begin with an overview of the world of video games. There are three major console players: Nintendo, Microsoft, and the largest one, Sony. Each company has released what are now called third generation consoles. These consoles are the Wii, Xbox 360, and PlayStation 3.

Prior to the third generation consoles, gamers had Nintendo’s GameCube, Microsoft’s Xbox, and Sony’s PlayStation 2 to keep their thumbs in shape. The games and accessories of these second generation consoles are what primarily make up the wholesale video game market today. east-riffa One key aspect to keeping these wholesale games and overstock video game accessories in value is backward compatibility. Backward compatibility is the ability of older video games and accessories, such as controllers and memory cards, to interface with newer generation consoles.

Nintendo GameCube

The saving grace of the Nintendo GameCube games and accessories are backward compatible with the Nintendo Wii. Wholesale retailers can capitalize on the fact the Nintendo GameCube, and Wii appeal to younger game players, so customers of wholesale GameCube games are less concerned with the lack of graphics and innovation. Additionally, Nintendo’s GameCube controller and memory card is compatible with the new generation Wii, and a requirement for some games’ backward compatibility.

Top selling wholesale video game titles for the Nintendo GameCube include Animal Crossing, Super Monkey Ball, and anything Super Mario or Zelda franchise related. Parents will appreciate the general nonviolent nature of Nintendo GameCube games, and therefore the shelf-life for wholesale accessories and games is long. Purchase of the Nintendo GameCube at wholesale prices is the best first console for children aged six and above, and for those adults who still have a child at heart.

Microsoft Xbox

Xbox is the least backward compatible console to its third generation counterpart. In typical Microsoft fashion, Xbox 360 players must download a patch for individual Xbox games they desire to play on the Xbox 360. Also, since memory cards are almost unnecessary to save progress, there is no sense to install the Xbox’s now dwarfed 10GB hard drive in place of the Xbox 360’s 20GB or even 120GB hard drive. Popular titles for the Xbox franchise continue to be the Halo series and EA Sports titles, all of which can be found readily available in wholesale video game bargain bins. Wholesale Xbox consoles and games will appeal most to late comers in the violent and action packed video game genres, and those unwilling to spring for the hefty price tag of the Xbox 360.

PlayStation 2

Wholesale PlayStation 2 consoles, games, and accessories are the best solution for wholesale video game retailers. First, the price is much more stable because of the near complete backward compatibility of the wholesale PlayStation 2 games on the new third generation PlayStation 3. Also, the PlayStation 2 is the only second generation console still receiving support; new game titles and accessories are released in conjunction with the same title release for the third generation consoles. The next biggest advantage of wholesale PlayStation 2 games and accessories is the vastness of its catalog and reach. Over 120 million consoles have sold worldwide and game titles range from the cutesy Lego series for kids to the hard core action packed Call of Duty franchise. The shelf-life and profit margin is the highest for wholesale PlayStation 2 games and accessories.


The Addictive Online Games Market

The aim of this article is to highlight the emergence of the addictive online games market and how it has become the fastest growing sector in the whole online entertainment industry.

The skill gaming market or casual games market, as it is more commonly known, ashton-kutcher has become big business in recent years; it has become attractive to investors and entrepreneurs alike. The casual games sector grew from almost nothing in 2002 to in excess of $600 million in 2004, in the US alone. In 2008, the US market has now grown to over $2 billion.

The casual games business reaches virtually all demographic sectors, with women in their forties comprising the typical casual game player. However, statistics show that men, teens, children as well as the older generation also enjoy partaking in this booming pastime.

By utilizing the web as the key platform for the creation, monetization and promotion of casual gaming content, the industry has created a channel that both drives and is driven by consumer demand. Today, addictive online games are some of the ‘stickiness’ forms of web-based entertainment and it is therefore not surprising that skill games websites are among the highest ranked and most visited sites on the web. In the past, online games entertainment content was dominated by game reviews but this has now been replaced by the actual games themselves. Due to the mass market appeal of this gaming genre, it has rapidly moved well beyond the realm of niche into the mainstream.

The huge growth in global broadband take up has boosted the online distribution of skill games which has made them a great deal more accessible to non-traditional gaming audiences, particularly female players who may have never considered themselves “gamers” per se.

Unlike typical hardcore gaming which generally appeals to males in the 18-34 age range, casual gaming is much more the pastime of both men and women from the age of 35 to 65; In fact there is even a slight demographic skew towards women. Statistics show that women spend a great deal longer playing these games each week than compared to men. On average, women spend 9.1 hours per week playing online games compared to just 6.1 hours with men.

There is a glut of companies competing for a share of the online skill games profits. However, the quality of the service can vary dramatically from company to company, so it is imperative that you do your research before making your choice. One of the common complaints made by gamers is the poor level of customer support offered by many firms. Getting a speedy response to a query is often rare since most organisations use an email ticket service where response times can vary from 24-48 hours. Conversely, there is the other end of the scale when you are offered a 24/7 telephone and email support service in 7 languages. However, I have so far only found one company offering this exemplary service.

Once you have selected the outfit of your choice, you will surely lose yourself in hours of fun enjoying the fabulous array on addictive online games on offer.


The Benefits of Game Marketing

Video games have changed, but consumers’ love for them has not. Except for the love that is behind them, everything is different. Players don’t play pinball or etronixmart PacMan so much anymore. They might, if the right marketing strategy met the right technology, but for the most part, everything is changed. Consumers do still recall with fondness, but as games develop with technology, they have changed to meet an audience that includes advertisers as well as players.

Benefits of Game Marketing

Games have always cost money to develop, but clearly it has been worth it to the developers. They certainly make money, too, and they drive the technologies needed to play them. That is the reason why investors are willing to put their brands behind game marketing, and it’s why marketing is investing so heavily in entertainment. There are increasing benefits around investing in game marketing.

It costs more to develop the games because the new technologies to play the games are state-of-the-art, cutting edge, and very exciting. Everybody wants to be a part of something like that, and what is more exciting than wanting to do something that has never been done before? Even when they don’t take off as expected, like virtual reality games, they do become part of the consciousness, and they are still used to drive the next big thing. Marketers and developers learn from the knowledge gained by the marketing strategies that failed or succeeded, or by looking into where consumers put their clicks to see where they will put their money.

There are games for all interests, ages, and genders

Game marketing works because there are games for everyone of all ages, genders, or interest groups. People play everywhere they are. Games no longer need a console, a cartridge, or a television set. Today’s phones are smaller than the original video game controller! People always have their phones with them, so they always have access to their games-and the advertising.

Games may cost more to develop, but many of them don’t cost the consumer any money at all. Initially, they are free to download and play, but the player does become involved in the marketing, and the advertisements that are presented to the player must be enticing. They must be interesting products that the player wants to purchase because they are easily ignored otherwise.

A growing investment

Investing in game marketing is investing in an industry that will always grow. There are so many different styles and ways to grab a player’s attention. If the marketing strategy is entertaining, then it will be likely be accepted. Brand recognition is built here. From pop-up ads to games built on franchises, to characters in the game using real life business services, opportunities in game marketing are many.

There is a great deal to be gained through game marketing. What do the consumers like, where do they spend their money, and where will they likely spend it this time next year? Will the brand outlast the game?

Interested in becoming a part of video game marketing? Don’t wait. Find an advertising agency who understands the benefits of creating entertainment and get involved.


Casino Reinvestment and Expansion

The Proper Care & Feeding of the Golden Goose

Under the new paradigm of declining economic conditions across a broad spectrum of consumer spending, casinos face a unique challenge in addressing how they both maintain profitability while also remaining competitive. These factors are further complicated within the commercial gaming sector with increasing tax rates, and within the Indian gaming sector by self imposed contributions to tribal general funds, and/or per capita distributions, in addition to a growing trend in state imposed fees.

Determining how much to “render unto Caesar,” while reserving the requisite funds to maintain market share, grow market penetration and improve profitability, is a daunting task that must be well planned and executed.

It is within this context and the author’s perspective that includes time and grade hands-on experience in the development and management of these types of investments, that this article relates ways in which to plan and prioritize a casino reinvestment strategy.

Cooked Goose

Although it would seem axiomatic not to cook the goose that lays the golden eggs, it is amazing how little thought is oft times given to its on-going proper care and feeding. With the advent of a new casino, developers/tribal councils, investors & financiers are rightfully anxious to reap the rewards and there is a tendency not to allocate a sufficient amount of the profits towards asset maintenance & enhancement. Thereby begging the question of just how much of the profits should be allocated to reinvestment, and towards what goals.

Inasmuch as each project has its own particular set of circumstances, there are no hard and fast rules. For the most part, many of the major commercial casino operators do not distribute net profits as dividends to their stockholders, 3bly but rather reinvest them in improvements to their existing venues while also seeking new locations. Some of these programs are also funded through additional debt instruments and/or equity stock offerings. The lowered tax rates on corporate dividends will likely shift the emphasis of these financing methods, while still maintaining the core business prudence of on-going reinvestment.
Profit Allocation

As a group, and prior to the current economic conditions, the publicly held companies had a net profit ratio (earnings before income taxes & depreciation) that averages 25% of income after deduction of the gross revenue taxes and interest payments. On average, almost two thirds of the remaining profits are utilized for reinvestment and asset replacement.

Casino operations in low gross gaming tax rate jurisdictions are more readily able to reinvest in their properties, thereby further enhancing revenues that will eventually benefit the tax base. New Jersey is a good example, as it mandates certain reinvestment allocations, as a revenue stimulant. Other states, such as Illinois and Indiana with higher effective rates, run the risk of reducing reinvestment that may eventually erode the ability of the casinos to grow market demand penetrations, especially as neighboring states become more competitive. Moreover, effective management can generate higher available profit for reinvestment, stemming from both efficient operations and favorable borrowing & equity offerings.

How a casino enterprise decides to allocate its casino profits is a critical element in determining its long-term viability, and should be an integral aspect of the initial development strategy. While short term loan amortization/debt prepayment programs may at first seem desirable so as to quickly come out from under the obligation, they can also sharply reduce the ability to reinvest/expand on a timely basis. This is also true for any profit distribution, whether to investors or in the case of Indian gaming projects, distributions to a tribe’s general fund for infrastructure/per capita payments.

Moreover, many lenders make the mistake of requiring excessive debt service reserves and place restrictions on reinvestment or further leverage which can seriously limit a given project’s ability to maintain its competitiveness and/or meet available opportunities.

Whereas we are not advocating that all profits be plowed-back into the operation, we are encouraging the consideration of an allocation program that takes into account the “real” costs of maintaining the asset and maximizing its impact.

Establishing Priorities

There are three essential areas of capital allocation that should be considered, as shown below and in order of priority.

1. Maintenance and Replacement
2. Cost Savings
3. Revenue Enhancement/Growth

The first two priorities are easy enough to appreciate, in that they have a direct affect on maintaining market positioning and improving profitability, whereas, the third is somewhat problematical in that it has more of an indirect affect that requires an understanding of the market dynamics and greater investment risk. All aspects that are herewith further discussed.

Maintenance & Replacement

Maintenance & Replacement provisions should be a regular function of the casino’s annual budget, which represents a fixed reserve based on the projected replacement costs of furniture, fixture, equipment, building, systems and landscaping. Too often however we see annual wish lists that bear no relationship to the actual wear & tear of these items. It is therefore important to actually schedule the replacement cycle, allocating funds that do not necessarily have to actually be incurred in the year of accrual. During a start-up period it may not seem necessary to spend any money on replacement of brand new assets, however by accruing amounts to be reserved for their eventual recycling will avoid having to scurry for the funds when they are most needed.

One area of special consideration is slot machines, whose replacement cycle has been shortening of late, as newer games & technologies are developing at a much higher rate, and as the competition dictates.


The Importance of Casino Marketing

Every department in the casino has a role to play, and each is important for different reasons. Our guests would not stay with us long if we didn’t employ janitorial services and our restaurants would not sell much without the cooking staff. Likewise, the casino marketing department is vital to the success of the casino. Consider the breadth of responsibility held within the casino marketing mix: promotions, advertising, player evaluations, player clubs, host staff, comps, ratings and slot marketing – and this is just to name a few.

While it would be exaggeration to suggest that players would stop coming to the casino if these disappeared, we would miss out on exponentially increasing revenue opportunities should we choose to not take advantage of all that the casino marketing department can offer.


Few events breed excitement in the lives of our casino guests as much as the promotions we offer in the casino. They keep the information on the refrigerator and mark the date on their calendar. They look forward to each event and breathe in the excitement the promotion promises to bring. Obviously, the primary purpose for such events is the revenue that is generated from the increase in play. However, it is also arguable that the heightened level of anticipation creates a loyalty within the guest that lends itself to repeated revenues in the future as well. The marketing department is critical in the evaluation and implementation of these promotions.

The marketing staff is first responsible for the evaluation of past promotions to determine what combination of events and offers will be most effective on which days of the week in order to ensure the utter-most profitability. ufa09 Obviously, these rules will vary by location and casino and only a strategic analysis of past promotions, regardless of outcome, will provide the data needed to make informed and logical decisions. For example, an evaluation of your past slot tournaments may reveal that Tuesdays are more profitable than Thursdays. As a result, it could be a costly mistake to make any assumptions regarding the feasibility and profitability of these events. Instead, a thorough analysis conducted by the marketing department will ensure the optimal success of all future promotional campaigns.

After the profitability evaluation comes the preparation. In order for each event to be successful, the marketing department must wear a variety of hats to maximize the event. They are the masters of communication that ensure that all departments are working in synchronization in preparation for, and during, the event. Additionally, it is their organizational skills and attention to detail in the preparation that will ensure that guests are well received and enjoy the event to it fullest.

And let us not forget the event itself. This is when the host staff truly live up to their title, welcoming the guests into the event and ensuring that everyone is having a great time. This is your party and your patrons are exactly that, guests in your house.


It’s not a stretch to consider that none of the above would be possible without informing guests of the promotion and regardless of which method, or methods, you choose, the only way to do that is advertising. Whether you use mail, phone, email or even personal conversations, advertising is how you keep in communication with your guests. Remember that flyer on the refrigerator? It had to be conceived, designed, created, printed, addressed and mailed. It’s a lot of details just to remind your guest of an event, but with today’s pace of life, it is a critical reminder that might mean the difference between their attendance or absence.

Advertising can also be used for non-promotion communications that generate income for your casino: room offers, food specials, casino news and entertainment are all ways to keep in touch with your client base and provide that little extra reminder to bring them back into the casino. Leverage the marketing department to be continually aware of each opportunity for communication that solidifies your relationship with your guests.

Player Evaluations/Ratings

Player evaluation is a critical component to ensuring casino ROI through strategic analysis of player expenditure and this evaluation is best executed by the host staff in your marketing department. They have the visibility to the guest’s play and as a result have the ability to determine the player’s status and, as you know, this status is critical for multiple reasons. To correspond to the earlier discussion on promotions, understanding a player’s status will ensure that we are inviting guests to events that correspond to their level of play. It would not be lucrative to invite a guest that barely meets the requirements of your lowest tier of play to the same New Year’s Gala as your VIP guests.

Comping Policies

On a related note, status is also important to understanding the limits through which comping keeps the casino profitable. Well-trained marketing hosts know the casino’s comping policies are able to make decisions about which comps will ultimately generate more revenue for the casino through continued, or increased, play. Of course, comping exists at every level of play, but comping incorrectly, whether over or under, will ultimately cost the casino money. Over-comping a penny slots player decreases the casino’s profits just like under-comping a high-limit player might mean losing those revenues to another casino. The marketing department, and most notably the host staff, understands this balance and will be the casino’s advocates for comping in a manner that is beneficial to the business.

Host Staff

While we’re on the topic, a discussion about the importance of the marketing department would not be complete without including the casino host staff. They are the ambassadors of your casino and your VIPs’ primary point of contact. As such, they are indispensable to your overall marketing plan. Not only that, but when aggressively and appropriately trained, they can be instrumental in maximizing casino profits and increasing revenue generation.

All told, the casino marketing department is the hub of your casino operations. They create, analyze and drive revenue into the casino and as a result, the department must be a well-oiled machine in order to stay on top of the ever-changing casino business. With the proper organization, direction, structure and training, they are unequivocally your greatest asset. Their analysis ensures the strategic marketing that drives patrons into the casino. Their passion drives aggressive player card sign-ups to increase your patron database. Their organization and attention to detail creates exciting events that are well-attended and anticipated. Their hospitality is the personal touch that keeps patrons coming back to your property instead of to your competition.


Why Is Digital Marketing So Important

Why is digital marketing so important?

The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital uranianthailand marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses


The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.

Content Marketing

Why is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo,, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.